NEW BRANDING HIGHLIGHTS LEE’S FAMILY FORUM AS HENDERSON’S HOME FOR SPORTS AND ENTERTAINMENT - Lee's Family Forum
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NEW BRANDING HIGHLIGHTS LEE’S FAMILY FORUM AS HENDERSON’S HOME FOR SPORTS AND ENTERTAINMENT

HENDERSON (January 30, 2025) – Lee’s Family Forum has unveiled a new brand campaign that highlights the nearly three-year-old arena as Henderson’s Home for Live Sports and Entertainment. The new campaign spotlights the variety of programming at the family friendly venue and will be featured in digital, video, print and billboard promotions.

At the heart of the campaign is the tagline “Henderson’s Home for Live Sports and Entertainment,” with the ability to replace “Live Sports and Entertainment” with something more specific depending upon the event – Hockey, Concerts, Pro Volleyball, College Basketball, Comedy or anything else the multi-purpose venue can host.

“We are excited to introduce this new brand campaign and celebrate the impact Lee’s Family Forum has had on Henderson and the broader Las Vegas Valley,” said Foley Entertainment Group Chief Marketing Officer Eric Tosi. “This campaign captures the elements that differentiate Lee’s Family Forum, and we hope it helps introduce even more people to this beautiful venue.”

Accompanying the campaign is a new logo, featuring a castle to represent the Modern Medieval theme that is present throughout the arena. Five flags fly from the building’s roof in the logo, representing the venue’s five tenant sports teams or events – the Henderson Silver Knights, Vegas Knight Hawks, Big West Basketball Championships, Vegas Thrill and Las Vegas Desert Dogs.

The venue opened on March 3, 2022, and its first ticketed event was the Big West Basketball Championships, which returns for its fourth season at Lee’s Family Forum this March 12-15.

ABOUT LEE’S FAMILY FORUM

Lee’s Family Forum is a multi-purpose venue in Henderson, NV, just minutes from the Las Vegas Strip, featuring a 5,567 fixed seating capacity for hockey and indoor football. A product of a public-private partnership between the City of Henderson and a group of investors led by Bill Foley, the arena opened in March 2022, was renamed in April 2024 and is operated by the Foley Entertainment Group. Lee’s Family Forum is the home of the American Hockey League’s Henderson Silver Knights, the Indoor Football League’s Vegas Knight Hawks, the Pro Volleyball Federation’s Vegas Thrill, the National Lacrosse League’s Las Vegas Desert Dogs, the Big West Basketball Championships, the Southern Nevada Sports Hall of Fame, the Craggy Range Sports Bar & Grill and The Saddlery team store. For the latest news and information on Lee’s Family Forum visit LeesFamilyForum.com and follow the arena on Facebook, X and Instagram.